Cookie Policy

Essential cookies and storage

LevelScan uses essential cookies and browser storage to keep you signed in and to maintain your session securely. Without these, the membership dashboard cannot function.

Optional analytics cookie: Google Analytics

If you turn on Analytics cookies, LevelScan uses Google Analytics 4, provided by Google LLC, to count visits and see which public pages are viewed. This choice is separate from Marketing cookies: you can accept one and decline the other. Google Analytics loads only after you accept Analytics cookies; until then nothing is sent to Google Analytics.

When active, it records page views only: the page address without any query string or fragment, the page title, and basic browser, device and approximate location information that Google derives from the visit. Google may store its own cookies (such as _ga) in your browser for this purpose. Sign-in, password-reset, checkout, account, admin and member research pages are never sent. We do not send Google Analytics your name, email address, account details, sign-in links or tokens, payment information or research content, and we do not send purchases or conversions to Google Analytics. Google signals and ad personalization are switched off for Google Analytics.

Optional marketing cookie: Meta Pixel

LevelScan offers two optional marketing tools. The first is the Meta Pixel, a measurement tool provided by Meta Platforms, Inc. It is used only for website traffic measurement and advertising analytics — counting visits, showing which pages were viewed, understanding how visitors reached LevelScan, and measuring the performance of advertisements shown on Meta services.

The Meta Pixel loads only after you accept marketing cookies. Until you accept, none of Meta's scripts are loaded and no information is sent to Meta. If you decline, or if you never make a choice, the Pixel never runs during your visit.

When it is active, the Pixel records standard page-visit information — the pages you view on LevelScan and basic details about the visit — and Meta may store its own cookies or identifiers in your browser for this purpose. Sign-in and password-recovery pages are never tracked. We track three events: page views; a registration event when you create an account; and a purchase event, sent once after Stripe confirms your first membership payment, containing only the amount paid ($2.99 or $4.99) in USD and the Stripe invoice reference used to avoid counting it twice. We do not pass your name, email address, account details, membership or billing status, payment information, saved securities, search terms or research content to Meta, and we do not send anything about your identity or financial situation.

Optional marketing cookie: Google Ads conversion tag

Accepting marketing cookies also loads the Google Ads conversion tag, provided by Google LLC. It is used only to measure whether Google ads lead to memberships. It sends one event: a purchase conversion, sent once after Stripe confirms your first membership payment, containing only the amount paid ($2.99 or $4.99) in USD and the Stripe invoice reference, used to avoid counting it twice. Google may store its own cookies or identifiers in your browser for this purpose. We do not send Google your name, email address, account details, payment card information or research content. If you decline, or never make a choice, Google's tag never loads and nothing is sent to Google.

Making your choice

On your first visit, a notice appears at the bottom of the page with two separate options, Analytics and Marketing, and Reject all, Save choices and Accept all buttons. Analytics loads Google Analytics; Marketing loads the Meta Pixel and the Google Ads conversion tag. Anything you leave unticked stays switched off. No other part of the website changes either way: you can read the public pages, create an account, sign in, view the research dashboard, save securities, reach your account and manage your membership whether you accept or decline. Declining analytics or marketing cookies does not limit your access to LevelScan.

Your choices are saved in your browser's local storage and applies to the browser and device you used. You can change either one at any time with "Cookie settings" in the footer or the button below. Withdrawing Analytics consent stops Google Analytics, and withdrawing Marketing consent stops the Meta Pixel and Google Ads tag, from sending anything further straight away, including in other open LevelScan tabs. Information already sent before you withdrew is handled under Meta's and Google's own policies. You can also block or delete cookies, including Meta's and Google's, through your browser settings.

Cookie settings / change or withdraw consent

Managing cookies

You can clear cookies and storage from your browser settings. Doing so signs you out of LevelScan and also removes your saved cookie choices, so the notice will ask again.